Types of Catalog of Products
A periodical is a catalog that is published once in a certain period of time. For example, once a month, or once a quarter. It is very convenient to use, as it always contains updated and up-to-date information, regardless of the specifics of the company and the type of products it represents. The advantage of this catalog is that the client gets used to the convenience of publishing and the style of presenting information, updating products. The result is the formation of a certain circle of regular customers and subscribers who are looking forward to the next issue of the publication.
Image – is a catalog that provides detailed information about the organization that produces the product and its history. Here, less attention is paid to the reflection of the products and services offered, while the manufacturer itself occupies a large place. Such catalogs are distributed mainly at exhibitions, meetings with clients as handouts.
Advertising catalog - is a booklet or brochure that provides detailed information about products, their prices, discounts, and promotions. Sometimes they print a price list and a list of the company's services. The main purpose is to attract a large number of customers, in order to attract interest in the purchase, by offering all kinds of discounts and special offers that are valid only for a certain period of time. Such booklets are most often distributed free of charge and quickly, since the validity period of promotions is limited. This is done in order to interest the buyer, and to hurry up with the decision to buy products at a discount. The main place of distribution of such booklets is supermarkets, entertainment centers, exhibitions, parks or store counters. Advertising catalogs are also distributed by mail or address distribution.
Information catalogue. It is designed to inform the buyer as much as possible about the quality characteristics of the product.
Positive features of use:
It contains comprehensive information about the product or service.
Information must be reliable.
All product characteristics are described and a visual image is attached.
Distributed for free.
It is intended for all types of customers, so everyone can get acquainted with the offered products and services.
The downside is that such publications are printed in large quantities, and therefore require considerable investment. Often, customers want to reduce production costs, so the publishing company has to think about saving the customer's money in addition to the main work. The information catalog encourages the reader to take action, to want to buy this product, at this price, and from this company.
